Break the rules with new So Fierce!™ Mascara,
with unapologetic length and clump-free, smudge-proof volume. Get lashes that
push the limit for hours. And be fierce—so fierce.

• New So Fierce!™ Mascara is all about major length and
  volume, actually giving you the look of lash extensions!
• It’s clump free, flake free, and smudge-proof
• Up to 24-hour wear
• Infused with lash-lifting polymers, paraffin, and
  rice-bran waxes, so it quickly builds and empowers your lashes to be their
  absolute biggest and baddest
• The molded, tapered wand has 252 multi-layered
  bristles that comb and grab each and every lash (even the tiny ones!), to coat
  lashes from root to tip and separate with real precision
• Proof that this glossy black mascara slays it with the
  fierce lash look you love:
• 98% of women said their lashes looked unapologetically
  long*
• 96% of women saw fiercely fanned-out lashes*
• Available in 3 shades

• Refines skin’s texture for a flawless velvety-smooth
  finish
• Oil free and transparent
• Helps your makeup glide on smoothly whilst offering
  all day protection for that desired long lasting effect
• Perfect for normal to combination skin
• Blurs out fine lines, creases and provides a super
  smooth canvas
• Helps prolong makeup wear
• Contains Dimethicone which protects and prevents
  dryness of skin

• Extends and amplifies each lash with a wand designed
  to grip even the tiniest strand of lash
• Adds extra length to eye lashes and enhances the eyes
• Perfect for adding length and defining
• Fill in lashes without smudging or flaking
• Intense black colour to pop and beautify the eyes
• Buildable formula
• All day wear

• Waterproof fiber-infused formula
• Extra eyelash volume
• Lower lash extension
• Curly effect option
• Flexible and multifunctional wands
• Micro wand to pick every strand

Super Stay Matte Ink™
Liquid Lipstick gives you a flawless matte finish in a range of super saturated
shades.

Intensely perfect, perfectly intense. Ink your
lips in up to 16 hours of saturated matte with Maybelline New York’s Super Stay
Matte Ink™ Liquid Lipstick! This highly pigmented liquid matte lipstick
features a unique arrow applicator for precise application. The formula is
long-lasting and gives a flawless matte finish in 40 super-saturated shades
ranging from classic red liquid lipstick to nude and bold bright lipstick
shades. For easy removal, use with Maybelline’s SuperStay Eraser lipstick
remover. Now, earth tones get heated with new Super Stay Matte Ink Spiced
Edition. Inspired by the energy of New York City.

America’s #1
long-wearing foundation! This oil-free foundation delivers a flawless matte
finish for oily and combination skin, and wears for up to 24 hours.

• Our cult-favorite liquid foundation wears for up to 24
  hours, no matter what life throws at you—that’s why we call it
  “life-tested”
• The formula delivers a flawless matte finish, and is
  also oil-free and fortified with SPF 15, to help protect your skin
• Provides medium-to-full, buildable coverage
• Offered in 43 shades

TattooStudio Sharpenable Gel Pencil Longwear Eyeliner Makeup is
Maybelline’s longest wearing eyeliner yet. It dramatically defines the eyelash
line in ultra-intense color and delivers a smooth finish that lasts for 36
hours.

Delivering smooth strokes and intense color,
this waterproof eyeliner glides on seamlessly for our longest-lasting wear yet!
This sharpenable eyeliner delivers pigment-rich hues, precise definition, and a
36-hour finish that lasts from day-to-night and beyond.

From classic black to bright white, and every
brilliant shade in between, this collection has a perfect shade for your every
mood. Waterproof, no smudging, no fading, sebum resistant.